Artificial intelligence (AI) has impacted human life at many levels, entailing economic and societal changes. AI algorithms are increasingly used by organizations to generate predictions that feed into decisions (e.g., who is eligible for insurance coverage, approved for bank loans, selected for job interviews). Since the data used for developing the algorithms can contain bias such as gender or racial prejudice, AI predictions can become discriminatory. For-profit and not-for-profit organizations face the hurdles of developing, applying, and maintaining governance of AI, making sure that goal optimization responds to ethical and fairness values.